Gucci Guilty: a new dawn, a new chapter. The generation that inspires Alessandro Michele is characterised by a celebrative anarchy. They don’t believe in conformity, submitting to labels or to gender rules, breaking free from common social boundaries. This modern declaration of self expression and sexuality ignites the campaign’s powerful statement: #GuiltyNotGuilty Under the #GuiltyNotGuilty light, the original Gucci Guilty fragrances embody the new edge of the brand. They signify freedom, by breaking with traditional male and female fragrance ingredients. Gucci Guilty for Her is defined by a signature Fougère accord of geranium, commonly used in men’s scents. Intimate and magical Lilac flower laced with Amber in Gucci Guilty for Her radiates warmth and grace with a powerful lasting impression.